New NCRS Marketing initiative.

[John W.]

We have a new person working with us to increase our presence on Facebook and Twitter as well as YouTube. Please click this link to meet Lauren and maybe you can be of some help to her.

[Michael J.]

Re: New NCRS Marketing inititive.

Thanks, will do!

[Patrick T.]

Re: New NCRS Marketing inititive.

I hope our yearly dues are not going up.

[Donald O.]

Re: New NCRS Marketing inititive.

Great
another way for info to get stolen and used against our privacy.



Don

[Michael M.]

[Michael J.]

Re: New NCRS Marketing inititive.

There are currently 2314 members on the NCRS Facebook page, it seems to get lots of traffic daily. Lots of pictures posted of members events, chapter events, cars, and adventures. Not a technical discussion board like this one though.

[Steven B.]

Re: New NCRS Marketing inititive.

Welcome Lauren! Having been in Marketing since the mid 80's I have seen recognition and responce, including purchases and membership gains, increase through electronic media. For the past few years electronic media has far surpassed print, TV, radio. Especially the young we are trying to bring in and join us are almost solely using electronic media. If not the case we wouldn't have this website or forum. The World has changed.

[Tim G.]

Re: New NCRS Marketing inititive.

Great video, I live through my wife's facebook page, I may need to fire one up.

[Brian D.]

Re: New NCRS Marketing inititive.

Well... I tried sending to the address in the video, and received a "Undeliverable" message.
socialmedia@ncrs.org ??
I'll try again later today.

[John W.]

Re: New NCRS Marketing inititive.

As Steven commented, NCRS is not targeting the current members with the social media expansion, although those that wish to follow it are more than welcome. We are also not selling or renting or leasing member contact information to telemarketers or spammers or hackers. If the NCRS intends to exist for a long time to come we have to start attracting younger members. You and I may have learned about NCRS in Hemmings, or Vette Views or some other publication, the next generation are not going to find us there because they don't read those magazines. They Google Corvette, or C4 Corvette or something like that. We have to be able to be found with those type searches or the younger owners will never find us.

C1 Corvettes are great cars, but if GM still built them you wouldn't see many being purchased. Times are changing just like they did for our parents and grandparents. Remember how much they hated those new fangled push button phones? NCRS unlike some of us has to change to keep up or it will go to the grave with us.

[Edward M.]

Re: New NCRS Marketing inititive.

I have to ask...how much are we paying Lauren for her efforts?

[Michael J.]

Re: New NCRS Marketing inititive.

As Steven commented, NCRS is not targeting the current members with the social media expansion, although those that wish to follow it are more than welcome. We are also not selling or renting or leasing member contact information to telemarketers or spammers or hackers. If the NCRS intends to exist for a long time to come we have to start attracting younger members. You and I may have learned about NCRS in Hemmings, or Vette Views or some other publication, the next generation are not going to find us there because they don't read those magazines. They Google Corvette, or C4 Corvette or something like that. We have to be able to be found with those type searches or the younger owners will never find us.

C1 Corvettes are great cars, but if GM still built them you wouldn't see many being purchased. Times are changing just like they did for our parents and grandparents. Remember how much they hated those new fangled push button phones? NCRS unlike some of us has to change to keep up or it will go to the grave with us.

I agree John, we need to build a bigger tent, to welcome and attract new members. This is a good way to do that.

[Terry M.]

Re: New NCRS Marketing inititive.

When is the last time you saw a <40 year old at an NCRS event that was NOT with his member-father? You haven't, and you aren't going to recruit any from face-plant either. One look at all the blue-hairs at a typical NCRS event, and they'll never come back. You won't get "younger members" unless you give them a reason to WANT to associate with what we do. The generation gap is real. 40-somethings don't associate with the older generation.

The "problem" is not "attracting younger members". The problem is RETAINING members regardless of age that join, but drop out within a short time. Membership has been stagnate in the low-teens for a decade. But the membership numbers increase about 1,500 a year on average. So there is lots of churn. 1,500 join, but 1,500 (die or) quit. The peeps that still participate have been participating for decades, but they are dying, becoming disenchanted with the organization, and some just loose interest and quit attending. At any given Regional or National, the same 50 people are at every one. 40-somethings aren't going to feel they have a chance to fit in. Nor will they want to. The nucleus of NCRS is "too old".

We don't necessarily need "younger members". We need to keep the 50 and 60-somethings that have joined-up active and enthusiastic. Even if they joined when they were 38.

Option added to Dave's remarks.

[Mark S.]

Re: New NCRS Marketing inititive.

Does Lauren own a Corvette?

[Tom D.]

Re: New NCRS Marketing inititive.

I have been watching the NCRS activity on Facebook for quite a while. Seems to me that most of the comments there come from non-members who are looking for answers about their Corvettes, or looking to acquire one. In many cases, it's clear they "just discovered" NCRS, and are in need of expert help.

I would say it's working. Other comments above give you some numbers to back that up.