Original window sticker

[Joe L.]

Re: Original window sticker

This sticker was on all the cars that arrived at the dealer before new car announcement day.

Ralph-------


Yup, that's something I failed to mention. Cars arriving at the dealership before the new model year announcement day remained the property of GM. I expect that's because GM could not expect dealers to pay for a car they could not sell upon delivery. However, dealers had to have cars on hand for viewing/test driving and, even, sale on announcement day. So, I also expect that the window sticker and GM invoice were timed to arrive at the dealership right around announcement day.

Some folks think that dealers only have to pay the manufacturer for the cars after they sell them. That's absolutely not the case, though. Dealers pay for new cars essentially on delivery from the manufacturer and usually finance them through bank (or GMAC) loans. This is called "flooring". Some dealers used to even add a "flooring charge" to the price of the car but whether it's called out specifically, or not, it has to be recovered in the gross profit on the sale of the car.

[Walter F.]

Re: Original window sticker

Yes some dealers did did use license plate frames. My Father was service manager at Benson Chevrolet for many years, and I have a photo taken from 1952 at the service desk and hanging on the wall are Benson Chevrolet license plate frames with dealers name. They were metal Chrome plated frames , not the cheap plastic ones as used by most dealers today. When I picked up my new Malibu a few weeks ago they put on a sticker and a license plate frame. I was also given the original window sticker by the salesmen on my other two previous bought Chevrolet's.

[Chris H.]

Re: Original window sticker

Concur with Terry, my early '70 (first week of Jan '70 production) had its window sticker separate from the car. When I bought the car in 2000, I wondered why the sticker had no glue on it.