Re: Cars can't take the Millennial Generation far enough!
Adam, most of the Corvette clubs I have either been a member of or attended their meetings, mostly NCCC type clubs, are very social like you say. The majority of owners, and owners families, don't get involved in competition events, shows, or tech sessions and getting too deep in maintenance or repair. They further the Corvette in their own way. You are in a very unique and enviable position to enlist new members of all ages. Not only do you have the knowledge and enthusiasm of the Corvette, you have contacts and the two perfect venues---the Museum and the Assembly Plant. Taking ques from other organizations you can target multiple demos's, age being an easy segment to work with. If you want to target mid teens to late twenties an onsite dance with a good local band or popular DJ can get them to your door. A friend, 28 years old, has quadrupled membership in his organization the past year. Looking to enlist youth of your kids age and their parents, two for one, sessions teaching the kids to build model Corvettes, coloring books filled with the Vette, water color painting wood or paper likeness of the Corvette, etc. may capture a few enthusiasts and Museum members. It works repeatedly at the Peterson and non-auto based organizations. The Peterson is actually a very good model not just adding museum membership but also developing enthusiasts and keeping the fire burning. Family picnics at the Museum and "movie" specials along with your meeting facilities are resources to tap and develop enthusiasts. The family picnic event worked well for a group of six of us years ago when we went from an annual car show of eleven cars to over 500 in three years. If we take the time and put forth the effort to show the value of belonging we should do OK. Being a restoration organization and a Corvette organization we will not be all things to all people, but we shouldn't be. Those types of organizations are seldom, if ever, successful. You may even bring a number of organizations, NCRS, NCCC, GM Employees, cruise clubs, bikes, KY state government, local law enforcement, etc. together for an event hosted on the grounds of the museum. Sell some memberships and develop some enthusiasts---and when the track opens up across the highway you can really expand your reach! p.s., I just spoke with a young man who just celebrated his third birthday. He has 29 Hot Wheels and growing. I saw at least 6 Corvettes. He and his grandfather had taken a trip across town, stopped at Krispy Kreme and then went to the Chevy dealer where they looked at Corvettes and I am told learned how to say the word "Corvette". Hopefully we see him and his family as members in the near future. We all just need to go out and get someone involved. "Save the Wave".
Steve
Adam, most of the Corvette clubs I have either been a member of or attended their meetings, mostly NCCC type clubs, are very social like you say. The majority of owners, and owners families, don't get involved in competition events, shows, or tech sessions and getting too deep in maintenance or repair. They further the Corvette in their own way. You are in a very unique and enviable position to enlist new members of all ages. Not only do you have the knowledge and enthusiasm of the Corvette, you have contacts and the two perfect venues---the Museum and the Assembly Plant. Taking ques from other organizations you can target multiple demos's, age being an easy segment to work with. If you want to target mid teens to late twenties an onsite dance with a good local band or popular DJ can get them to your door. A friend, 28 years old, has quadrupled membership in his organization the past year. Looking to enlist youth of your kids age and their parents, two for one, sessions teaching the kids to build model Corvettes, coloring books filled with the Vette, water color painting wood or paper likeness of the Corvette, etc. may capture a few enthusiasts and Museum members. It works repeatedly at the Peterson and non-auto based organizations. The Peterson is actually a very good model not just adding museum membership but also developing enthusiasts and keeping the fire burning. Family picnics at the Museum and "movie" specials along with your meeting facilities are resources to tap and develop enthusiasts. The family picnic event worked well for a group of six of us years ago when we went from an annual car show of eleven cars to over 500 in three years. If we take the time and put forth the effort to show the value of belonging we should do OK. Being a restoration organization and a Corvette organization we will not be all things to all people, but we shouldn't be. Those types of organizations are seldom, if ever, successful. You may even bring a number of organizations, NCRS, NCCC, GM Employees, cruise clubs, bikes, KY state government, local law enforcement, etc. together for an event hosted on the grounds of the museum. Sell some memberships and develop some enthusiasts---and when the track opens up across the highway you can really expand your reach! p.s., I just spoke with a young man who just celebrated his third birthday. He has 29 Hot Wheels and growing. I saw at least 6 Corvettes. He and his grandfather had taken a trip across town, stopped at Krispy Kreme and then went to the Chevy dealer where they looked at Corvettes and I am told learned how to say the word "Corvette". Hopefully we see him and his family as members in the near future. We all just need to go out and get someone involved. "Save the Wave".
Steve
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