First Appearance of Chevrolet Bowtie

[Joe C.]

1914 Series "H"

[Tracy C.]

Re: First Appearance of Chevrolet Bowtie

Now that is cool...

[Peter M.]

Re: First Appearance of Chevrolet Bowtie

Now that is cool...

[Paul J.]

Re: First Appearance of Chevrolet Bowtie

It's my understanding that Durant brought the symbol back from a trip to France. The pattern was on the wall paper. I don't know if this is true or not.

[Dick W.]

Re: First Appearance of Chevrolet Bowtie

It is my understanding that the original logo was patterned after the Fleur-de-lis

[Joe C.]

Re: First Appearance of Chevrolet Bowtie

The following from About.com:

"It was in 1914, that one of America's advertising icons was 'discovered'. The Classic emblem of them all -- the Chevy 'Bowtie'.
Information on its origin varies. Chevrolet Division states that it was a design from a Parisian hotel's wallpaper that Billy (Durant: added JPC) 'collected' and kept in his wallet! And, Chevrolet has used the Fleur de Lies (sic) from time to time too. Remember those tricolor Chevrolet hood and trunk ornaments?"


Here is an emblem which many of us can remember from full side Chevy hoods prior to 1959, containing both the Fleur de Lis and the bowtie: