Dwindling Membership - NCRS Discussion Boards

Dwindling Membership

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  • Mike E.
    Extremely Frequent Poster
    • February 28, 1975
    • 5136

    Dwindling Membership

    I feel constrained to weigh in on this issue because of my background. Number 1--I've been an NCRS member for over 30 years (#211). In fact, I was around when the decision was made to add the mid-years to the organization! I've been the 61-62 team leader twice. I'm a Master Judge and have headed up many national meet judging teams. I've had a top-flight car before the Duntov award was ever dreamed of. I've had 32 62's. I've chaired a number of judging manual revisions, and am part of that right now with the next iteration of the 61-62 manual. I'm a huge Corvette fan! (Not boasting, just giving background.) Number 2--I'm senior pastor of a church of about 7500 people--a primarily volunteer organization, much like the NCRS. I'd like to be involved much more in the NCRS, but my work expectations and schedule (I do work weekends) makes it more difficult.

    The first thing about any organization is that they have to know who they are. No group can be all things to all people. The NCRS has pretty clearly indicated that we are about restoration and preservation. The NCCC has a very different purpose--one which some of us have not chosen to be part of, in the same way that some of their members have not chosen to be part of the NCRS. Unless or until what we are becomes meaningless and undesirable, we need not be apologetic for what we have chosen to be and what we have told the world we are. If what we are about is no longer valued in this world we live in, then does our organization (or any organization) need to continue to exist?

    The second thing that an organization needs to look at is their recruitment and retention rate, both long-term and short term. The average age in a majority of mainline protestant churches is 60-65. Most of those churches are declining in membership. The average age of the church I pastor is 30, and we have gained 500+ people per year for each of the past 7 years. Why the difference? Because of intentionality in purpose, and because of having specific strategies for growth and retention.

    It's obvious to me that the NCRS has chosen as a strategy to try to reach membership beyond their subscription to the Restorer--chapter participation and regional and national meets (with an emphasis on judging)are part of that increased-participation and retention strategy. However, that doesn't, and never will, meet the needs of every Corvette owner.

    To me, what's important is not only what you do, but how you do it. What does my church do differently than others? We have worship, we have Bible studies, we have sermons and hymns, etc. We're pointing people to salvation and growing them in their faith--so are 10's of thousands of other churches in this country. Why the difference in "success"? It's how you go about it that makes the difference.

    How does that speak to the NCRS? Very directly. In the church, if people aren't adequately cared for and included, they just quit coming. If the NCRS fails to adequately "care for" and include its members, they quit subscribing. That's why it's so critical that all aspects of our organization, and especially the judging process, is a "people-friendly" process. "How" you treat the owner is critical! Because just like in the church, they tell their friends whether they were treated well, or whether they were not treated well. Word of mouth makes or kills an organization! Part of my job every week is to point out people's imperfection and their need for God's grace. Part of the judge's role is to point out the car's imperfections and need for improvment. "How" we do that is absolutely critical! It's about people skills.

    Yes, some people join churches for the wrong reason/s. And some join NCRS so that they can be around long enough to campaign a car they paid a restorer a lot of money to do, and then as soon as the car has been judged, they move on, sell the car, and do something else. Those are realities. But the majority are here because they are enthusiasts.

    Can the NCRS be everything to everyone? No. Is it the best organization around for preservation and restoration of Corvettes? In my book there's no comparison!!! Is it incumbent upon our leaders to continue to have a vision for the organization that demands excellence in treatment of members in every area? Absolutely!

    Does complaining help? No. Does active participation to change those things that, in your mind, are not in keeping with the intent of the organization make a difference? Of course. 99+ percent of the activity of this organization is volunteer activity. This hobby, like every other hobby, is not about cars, cards, stamps, planes, or whatever. It's about people, and the Corvettes are what bring us together.

    Thanks for listening to my two cents worth.
    Mike Ernst
  • Louis Kolb

    #2
    Re: Dwindling Membership

    Thank you for your two cents worth. I could not have said it any better.

    Comment

    • Donald B.
      Expired
      • May 31, 2004
      • 299

      #3
      Re: Dwindling Membership

      Most organizations have a "life cycle" and I suspect that NCRS does also. When it is no longer provides a benefit it will cease to exist. The organization can change itself to remain beneficial to the members but at some point it is no longer the organization it was - not necessarily better or worse - just different.

      I personally value quality over quantity. The NCRS provides quality benefits to its members. More members is simply greater quantity but not necessarily any increase in quality.

      If decreased membership and the resulting drop in revenue is having a negative impact on the quality then the Board needs to consider alternatives - maybe increasing the annual membership dues. Somehow $35, $40 or $50 per year does not seem significant considering the money spent on the car itself.

      I'll continue to be a member as long as I enjoy it. When my interest changes I will end my membership. That maybe in one year, five years, 20 years.

      Just MY 2 cents.

      Comment

      • Joseph T.
        Expired
        • April 30, 1976
        • 2074

        #4
        Re: Dwindling Membership

        Mike..some thoughts

        My father told me years ago..the only bad customer is the one that does not come back...so you work on not letting that happen.

        I can remember voting against allowing mid years in. It just shows how wrong someone can be ..given the perspective of time.

        My son has been pointing out the greying of the Corvette world for some time now..and it appears to me.. it is a natural progression..and probably follows a similar path of guys that loved cars with running boards.

        Personnally I still have the passion and I enjoy the give and take.. reading the tech board posts..The Lyndale Blue Guy was priceless!

        Love em or not he has passion!

        There are some real characters in this hobby and some with real character and we need them both.

        Comment

        • Dave F.
          Very Frequent User
          • June 30, 2004
          • 443

          #5
          Re: Dwindling Membership

          Mike,

          Thank you for your eloquent post. I hope everyone will get a chance to read it. It should be re-printed in the Restorer magazine

          -Dave Freeman

          Comment

          • Hector G.
            Very Frequent User
            • November 1, 2004
            • 234

            #6
            Re: Dwindling Membership

            I've been a member of NCRS for approximately one year. I'm 44 and purchased my first car, a 1966 427/390 corvette conv., in 1984. I still own and enjoy the car. Until this past year, I was not involved in any car club. Joining NCRS and my local chapter was one of the best decisions I've made. And here's the reason. The C-1s & C-2s caught my eye when I was a teenager. With single minded purpose, I set out to save enough money to purchase a C-2. I purchased the car in 1984. Worked on the car and drove the car everywhere. To this day, I still remember the feeling I had when I fist drove the car. The frustration and joy of working on the car will forever be etched in my mind. I did all this very much on my own. Through the years of owning the car, my philosophy on life, goals and desires have changed many times as has my outlook and use of the car. During a ten year period of time, my car rarely left the garage. I am happy to say, that my wife and I, now take the car out at least once every two weeks for a drive. I am now currently in the process of preparing the car for show.

            Having said this, and having read most of the comments regarding memberships, here's my thoughts on the issue of membership. To me, in the early years, in regard to the car, it was all about the car itself. I believe we all understand what I mean by that. Today, I still think it is about the car, but I understand and appreciate what Mike's means by "It's about people." It's about people like Mike, Joe, Duke, to name a few. Their wealth of information and insight into this hobby, is priceless. The fact that they share this information and enthusiasm for the hobby with us is what makes our club special.

            I don't know what the membership will be like 5 or 25 years from now. Honestly, I'm not going to worry about it too much for now. I'm going to enjoy today and appreciate the fact this organization was still around when I finally decided to get involved. I'm going to learn as much as possible from the members and hopefully someday pass that information on to others. If in the future the club's philosophy changes, so be it. For now, in my opinion, things are great. Look forward to seeing some of you ought there at one of the shows.

            Hector

            Comment

            • mike mccagh

              #7
              Re: Dwindling Membership

              by golly mike, if i lived in your neighborhood, i'd join your church. serve beast on the vette tours? mikie

              Comment

              • mike cobine

                #8
                Re: Dwindling Membership

                Very well said.

                However, I see a few differences in your church and NCRS, although many would argue the religion of each.

                Your church has a mandate to spread the Word and to grow. NCRS really doesn't. So based on that, I have a few observations.

                1. NCRS was created to promote preservation, restoration, and history of Corvettes, specifically the 1953 to 1962 Corvettes.

                2. Over the years, they have added to the original group of years with the 1963 to 1967, then later the 1968 to 1972, and so on until they are judging the C4s for some years.

                3. The original judging for originality was both to help keep the cars original and to collect data to determine what was original and what were factory build processes.

                4. To keep others from not feeling left out and to add more levels of judging, other classes have been added.

                The above is probably an extreme over-simplification and may not be entirely accurate. But based on that, my observations:

                Item 1. This was a good idea, although extremely limited in scope. However in the beginning, I'm sure simple logistics of not enough people to begin doing this for every Corvette ever made made this necessary.

                Item 2. This is a very good idea and is probably done too late. While many seem to want to keep NCRS exclusive with older groups, if they are to really be THE restoration organization, they really need to focus on ALL years of Corvettes, including the new ones. Wouldn't it be nice if someone had begun preserving '57s or '63s or '72 since they were new? Look at the 8 mile '78 Pace Car that showed up here a few days ago? Think of the information that can be gathered.

                Item 3. From some of the comments on the Judging Guides on this board, it seems this is being less and less observed. If the judging teams are gathering information from each time cars are judged, then why are the JG so out of touch with many of the topics on here?

                From comments here and on other forums and mail lists, it seems like the JG is treated as gospel, and cars must comply rather than cars being used as a source of data. It seems that Typical Factory Production has replaced "how each Corvette was made".

                Item 4. Overall, a good idea, but it should not go overboard. After all, NCRS is about restoring Corvettes to factory condition. So when people complain about competing with professional shops or allowances for the way things are today, then it isn't what NCRS is about. The standard is how the factory produced it only.

                If John Doe and Bill Smith work on their '62 Corvette in their one-car garage, that is fine and they are not competing with A2Z Corvette Restoration. However, in practice, I'm sure that the human aspect of looking at the $100,000 restoration and then the one-car garage restoration has an impact, even if not intended.

                But to divide into trailered, professional, home, guys doing it with Krylon spray paint, etc classes is ridiculous. The rules should not be about making members happy or puffing egoes for their restorations, but about accuracy to the standard.

                -- Final Comment --

                This all leads to one basic observation - why is there a membership drive going on? If we wanted the biggest club around, then we would change rules to accommodate all who join. We would judge a dozen classes for each year to be sure everyone gets a trophy or certificate. We would create judging classes for those who have 350s, LT1s, and so on in their C1s, those that have factory frames and those with tube frames. We would have ones for those who choose to spend $50,000 on a restoration and those who chose to spend $500. We should add "show and shine", "people's choice", and so on awards. We should add attendance awards, and weight them such that the guy who drives from 2000 miles away is equal to or better than the local guy getting his car in Flight judging.

                In many ways, It is like Mike Ernst's church. Should he begin preaching that if you are really good, you go to heaven, mostly good you go to Disneyworld, somewhat good you go to Dallas, and if you are bad, you go to Las Vegas, but no one will be punished and sent to Hell, in an attempt to get more to attend? Should he suggest services be postponed for the Super Bowl or that they start at 11 so you can sleep late and get out at 11:45 so you get a good seat at Caraba's or Olive Garden for lunch? Maybe he could have lunch catered in so they can eat during the sermons, and put the Big Game on the Diamond Vison overhead.

                I think not, and I think he would be offended at such suggestions.

                Free pitchers of beer and buckets of wings with big screen football along with a few hundred free hookers at half-time would really up the attendance, but that isn't what his church is about.

                NCRS should be the same way - true to the word it preaches. We preach restoring to factory conditions and standards. Don't water it down to appease the masses and attract more members.

                To do so makes it seem that NCRS is more interested in membership dollars than "preservation, restoration, and history of Corvettes".

                If we can't stand true for something we have held dear for over 30 years, how can we expect others to want to?

                Comment

                • Ben McNiel

                  #9
                  Re: Dwindling Membership

                  I second that motion! Well said Mike :-)

                  Comment

                  • Erik S.
                    Very Frequent User
                    • January 1, 2005
                    • 407

                    #10
                    Re: Dwindling Membership

                    You must give the young guys some credit as Corvettes are so darn expensive these days. You can't effort one just by collecting empty bottles. And don't forget that gas prices here in Amsterdam are about 4 times as high as in the US plus costs of insurance etc.

                    I own a 68 L71 Coupe and a 2002 Z06 and I am 33 - joined NCRS while I was 31.

                    We are catching up with you more experienced guys but is not easy. This weekend by the way we have a nice NCRS judging session scheduled organized by Rob and Sander so the word will spread, around the world and amongst a new generation.

                    Cheers,
                    Erik (#43069)

                    Comment

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